Meet the people behind MOOV

Our people are our greatest assets. Many of our employees are working behind the scenes, to provide the excellent service on which our customers and partners can rely day after day. The people below guide and direct the people of our organization on a daily basis, with the aim of the welfare of our partners and our team.

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Tom Hoorn

General Manager

As the captain of our ship, the general manager Tom Hoorn is always on the move. With an active and enduring management style, he guides MOOV towards new shores. With a MA degree from Leiden University, he started his career at the Bank of China,actively engaged with China. In 2013, he moved forward to start the MOOV joint-venture.

As the central figure behind MOOV, Tom has extensive experience in the field of business administration, leadership, business development and sales. With his cross-cultural experience in the field of Sino-Dutch business, he continues to build MOOV into the expert logistics provider for the China-EU sector.

Mark Frans

Deputy manager

As the second in command, our deputy manager Mark Frans, guides the internal operation of MOOV. Mark studies at the Rotterdam Erasmus University, which included a year abroad at the University of Hainan. In 2014, Mark joined MOOV, where he quickly assumed the post of Deputy General manager and utilized his skills to improve and build the company.

As the second important figure behind MOOV, Mark has extensive experience in both operational and legal perspective. With extensive cross-cultural business experience, Mark works in concert with our general manager to steadily develop and grow our company.

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Pluto Xu

Head of innovation & IT

No company can develop without going along with its time.Pluto has over 20 years’ experience in Enterprise Information System Solution, covering full cycle of IT service from solution, architecture to implementation and post support with taking leadership/management role as well as a good technical adviser. Pluto also experienced in managing stakeholder relationship and expectation proactively to assist business in strategic plan and innovation through various modern solution and project methodology.

At MOOV, Pluto manages IT&BA team who can support core business systems and implement new features and customers, buliding a team can support each other and handle any challenge together.

Cicy Lian

Head of General Affairs

Cicy Lian, oversees the quality and our day-to-day running. Graduated from Shanghai Tongji University with a bachelor in economics, she worked as a consultant of foreign investment from 2001 until 2007. Afterwards, she joined Overhead Door corporation under which she gained experience as head of HR & admin. In January 2018, she joined the MOOV family, and used her rich experiecne to direct and manage the growing amount of MOOV employees and daily operation.

As part of our management team, Cicy ensures the hiring- and maintaining of high-quality personnel in accordance with our growth of our company.

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Alexander Li

Head of operations

Alexander has 20 years working experience in logistics industry which included Carrier/BCO/Global NVOCC.

At MOOV,  Alexander has everything in store to manage and lead our daily operations, whether it is a complicated Product, service SOP&KPI, Warehousing&Supply issue or the realization of our Supply chain solution.With his wealth of experience, Alexander is constantly looking out for improvements in cost effectiveness, quality, and service delivery. His team provides the backbone and productivity of our company.

Chester Cai

Head of Human Resources

As the head of Human Resources at MOOV Logistics, Chester’s role is to develop and execute the Human Resources strategies and plans to address our overall business growth needs by leading daily HR operation through talent acquisition, learning and development, employee engagement, compensation and benefits, talent management, HR information systems and financial planning of the department, aiming to shape a people centered positive culture.

Before joining MOOV, Chester worked for a worldwide leading logistics company. He brings 20 years of extensive experience in HR to his current position.

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Quentin De Roo

Head of Business Development

Quentin developed deep understanding of client relations and expectations, and has been in developing international sales teams with focus on B2B sales for about 10 years.

At MOOV, Quentin controls the sales processes, marketing output, procurement, key account management and product innovation. Quentin drives the business development strategy of MOOV, building a team to satisfy customer needs sustainably.

Kva Zhou

Head of Finance

For the health of every business, finances are key. The task of overseeing, managing, and safeguarding the financial aspect of our MOOV falls on our head of finance, Kva Zhou. She has a rich experience of business finance from her position in previous companies. Kva joined MOOV in 2013 and has been skillfully guiding our finances ever since. With years of experience, she guides the team responsible for keeping MOOV financially safe and sound.

Next to managing the company, its people and its operations, finances are the key to make everything possible. Through cooperation, Kva works with the MOOV members to ensure not only that our business is safeguarded, but also the MOOV reliability towards our clients.

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